IRISH ACQUACULTURE EXPLORES NEW MARKETS
The Enterprise Europe Network partner was able to offer a bespoke solution to O’Malley’s internationalisation issues by suggesting that rather than looking West, Achill Oysters should instead look East. “They changed the direction I looked – they opened my eyes to other markets," he said. “We found a market in China that fancied what we were doing. Support from the Network allowed us to get in front of Chinese customers and get an understanding of their culture,” he added.
“He already had an international mindset,” says Maria Deady, International Project Manager at the Dublin Chamber of Commerce, the Irish Network member. “He had an interest in the Chinese market, but he didn’t have any knowledge about it. We were able to assist him.” According to Deady, the Network was able to open the door to the market, giving O’Malley the knowledge and the confidence to succeed.