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Thursday 8 September 2022, 11:00 CEST - Thursday 8 September 2022, 12:30 CEST
Selling on cross-border e-commerce platforms is a good entryway for foreign companies into China: it seems to be a gradual and low-risk path, and the global pandemic has further accelerated the digital transformation of businesses. However, the Chinese market is complex, and you will need to be well-prepared with an ad hoc internationalization strategy.
Need more information about the legal aspects of cross-border e-commerce in China? What do you need to be careful for, and how do you develop an IP strategy when selling your products? An IP expert of the China IP SME Helpdesk will provide best practices on how to protect your company’s assets.
Please contact the event organisers for further information