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Thursday 14 September 2023, 10:30 - 12:00 (CEST)
Intellectual property (IP) and its value are often not adequately taken into account and tackled by small businesses and startups alike. In the increasingly knowledge-driven economy, IP is a key consideration in day-to-day business decisions.
New products, brands, and creative designs appear almost daily on the market and are the result of continuous human innovation and creativity. However, SMEs and startups often lack the time, resources, or knowledge to address IP issues.
SMEs can protect their innovative solution or improved solution by obtaining a patent or other IPRs that can give a business a competitive advantage. Patent protection e.g. gives them the right to exclude others, allowing them to fend off competition, assume a lead, and secure market position
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