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20 January 2022, 10:00-12:15
Participating in trade fairs is a common and regular business activity for many companies. It provides opportunities to showcase their latest products and services, to verify the state of competition in their industries, to learn of the recent market.
The workshop developed jointly by the EU SME Centre and the China IP SME Helpdesk has the objective of giving SMEs practical advise on what to keep in mind when attending trade fairs in China in the post-Covid era while sharing best practices.
Please contact the event organisers for further information