EU–MERCOSUR Trade Agreement explained: key insights for businesses looking to trade with Latin America

28/04/2026

 

Embracing Global Markets Webinar Series

The webinar series ‘Embracing global markets’ supports European small and medium-sized enterprises and start-ups to innovate and expand in Asia, Africa and the Americas. The webinars are hosted by experts of various European Commission services and the 'Enterprise Europe Network', the world's largest business service provider. 

Webinar | 6 MAY 2026 16:00-17:00 CEST - EU–MERCOSUR Trade Agreement explained: key insights for businesses looking to trade with Latin America

Who should attend?

The webinar aims at European small and medium-sized enterprises (SMEs), start-ups (ready to scale internationally), beneficiaries or holders of seals of excellence of the European Innovation Council, European clusters and cluster managers, business advisers of the Enterprise Europe Network and other European business support organisations, including all stakeholders of the ‘Friends of EEN’ initiative.

Objectives

From 1 May 2026, the EU-Mercosur agreement is provisionally applied, lowering tariffs and other barriers to entry to this growing market of four countries: Brazil, Argentina, Paraguay and Uruguay. Find out what opportunities there are for your company, and how to access them.

The webinar will include a summary of the concrete benefits in this first year of the agreement, as well as other benefits coming soon.

The session will also introduce the European Commission’s Access2Markets tool, a one-stop shop for identifying country-specific trading conditions, outlining the required steps, and providing support on rules of origin.

Stream the webinar live or join the session via Webex to interact with our experts!

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