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BOKR20210107001

A Korea-based Vision AI company offering AR (Augmented Reality) software and contents is looking for global partners who can create greater value with its AR features in their services under license and/or outsourcing agreements.

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ABSTRACT

A Korean company provides Augmented Reality (AR) software/contents that allow its clients to develop a new service or integrate with an existing service system. It’s seeking global partners who can create greater value with its AR features in their services under license and/or outsourcing agreement. The company's AR software development kit* has the following main features: Face detection/tracking, real-time beautification, virtual makeup, 2D/3D AR content/sticker, real-time segmentation etc.

 

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FULL DESCRIPTION

Augmented reality (AR) has become a new buzzword in the digital world, and it is applied in multiple industries from gaming (i.e. Pokemon Go) and ecommerce to education and healthcare.
Along with this trend, one of the Korean media tech companies has launched the Korea’s first AR (Augmented Reality) camera mobile application in 2015 and achieved a total of 14 million downloads worldwide. Based on its own know-how and technology, the company has developed their own AR core engine (so called AR software development kit) that contains more than 6,000 2D&3D AR contents created in-house. The company holds about 120 global IPs(Intellectual Properties).

There are two different types of services the company offers.

1. AR SDK (AR Software Development Kit)
Some of the major features offered are face recognition/detection, face landmark, face tracking, AR stickers & effects which are all based on high-precision facial landmarks that enables developers to integrate their existing services with AR. *AR SDK : AR core engine developed by the company

Facial landmark detection is the task of detecting key landmarks on the face and tracking them (being robust and non-rigid facial deformations due to head movements and facial expression)

**Further detailed information :

1) Facial Landmark Engine
This engine sets apart AR from competitors by allowing for the use of the most advanced face AR features including:
- Real-time tracking (extracts 85 landmarks)
- Tracking 5 faces simultaneously in real-time
- Providing real-time 3D Head Pose information
- Triggering on real-time face movement
- Eyebrows / Eyes / Mouth Landmarks can be added

2) Facial Landmark Trigger
By activating triggers with eyes, mouth, or head rolls, uses can trigger different AR effects.

3) Virtual makeup
- Applying makeup such as mascara, lipstick, eye shadow, or blush on users

4) 2D AR sticker
- 2D animation stickers and effects have the following technologies: 2D Sprite Animation, 2D PNG Sequence Animation, and Background effects.

5) 3D Animation Sticker
- 3D Blendshape/ Skeletal Animation
- UV Texture mapping rendering
- 3D Light rendering
- Diffuse / Highlight/ Normal bump
- GLSL Shader language edit

6) Real-time Segmentation
- Its machine learning engineers created seamless real-time portrait segmentation with accurate boundaries for a perfect virtual background effect.

7) 3D Avatar
- AI-driven algorithms produce 3D avatars representing a real- life person from a single photo


2. AR Service Development
This AR Service development is for companies that want to create greater value through AR technology. The example of AR Service development: AR video call (3D Avatar & AR stickers), AR commerce (AR Solution & Development i.e. “virtual try-on” services), AR entertainment content, etc.

The company has been steadily growing and become a partner of some of the world’s largest social media mobile manufacturers, animation studios and etc. The company is looking for global partners with demands to create greater value with its AR features in their services under license and/or outsourcing agreements.
- License agreement: The Korean company's seeking licensees who's interested in using their AR contents and create better solution for users.
- Outsourcing agreement: The Korean company's offering customized AR contents(AR software development kit) for those in need.


Partner expertise sought:

- Specific area of activity of the partner: - Type of partner sought : companies such as telecom companies, social media mobile manufacturers, animation studios, IT service companies and etc., which are interested in integrate the company's AR contents/software solution to the existing service.

The company's currently seeking two types of partnerships as below.
- License agreement: The Korean company's seeking licensees who's interested in using their AR contents and create better solution for users.
- Outsourcing agreement: The Korean company's offering AR contents(AR software development kit) for those in need.


Advantages & innovations:

- The company’s self-developed core engine- AR Software Development Kit (AR SDK)- is easy to integrate into clients’ existing system/services. The AR SDK can detect 3 faces simultaneously, and it has more than 6,000 AR contents available to offer.

- The company’s technology and service quality has already been proven through its partnerships with some of the leading telecommunications companies and renowned smartphone manufacturers in both Korea and overseas.
*Example: The company provides AR contents (such as AR stickers/features) to some of the leading Korean companies in electronics/smartphones as their Master Content Provider (MCP), which means smartphones with embedded AR features in cameras are manufactured as a basic module.

- It’s the first company in South Korea which developed commercial AR services such as AR video call, AR content, AR game, and AR commerce. The company develops and provides not only AR SDK, but also a service management tool that can analyze and manage AR SDK user trends for its clients.


Development Stage:

Already on the market


IPR:

Patents granted - 22 patents are registered in S. Korea& US.

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KEY INFORMATION

Country of origin
SOUTH KOREA
Date created
07/01/2021
Date updated
15/01/2021
Deadline
16/01/2022

PARTNERSHIP(S) SOUGHT

License agreement Outsourcing agreement

CLASSIFICATIONS

INDUSTRY SECTORS
Electronics \ Information Processing & Systems
TECHNOLOGY KEYWORDS
ELECTRONICS, IT AND TELECOMMS / Information Processing & Systems, Workflow / Imaging, Image Processing, Pattern Recognition / ELECTRONICS, IT AND TELECOMMS / Information Processing & Systems, Workflow / User Interfaces, Usability / ELECTRONICS, IT AND TELECOMMS / Information Processing & Systems, Workflow / Smart Appliances / ELECTRONICS, IT AND TELECOMMS / Information Processing & Systems, Workflow / Internet of Things
COMMERCIAL KEYWORDS
none...
MARKET KEYWORDS
OTHER / Services / Media related services
A2020