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A Dutch supplier of smart IT solution for wholesalers to match large customer requests to wholesaler's portfolio looking for commercial agents in EU




A Dutch organization has developed a smart IT tool focused on technical wholesalers of any type of products to drastically lower the amount of time required to match large customer requests to their portfolio of products. The solution uses multiple sources to make smart matches with high accuracy thus saving time and money and speeding up response. The company is looking for partners with an active network in wholesalers to enter into a commercial agency agreement for the solution.



The Dutch organization, that is a spin-off from a Product Information Management supplier, has developed a smart solution to help wholesalers to save time and effort in matching their offers to the requests of large clients (depending on the current solution the savings in time are a factor 10 to 60 !).

Where in current practice large clients send out "self-made" product lists and require the wholesaler to quote or deliver these products as quickly as possible, in many cases the wholesaler first needs to translate this product list into known product codes. Until now this has always been time consuming manual labour.

The fast and reliable solution of the Dutch organization combines product data from multiple offline and online resources, transforming the wholesaler's own product data into a rich set of product content. The software considerably reduces the amount of time needed for matching the customers request to the product portfolio. In addition to just offering 1-on-1 matching, the software can also independently propose alternatives such as products with a faster delivery time, a lower price or a higher margin.

The Dutch organization is looking to enter into a commercial agency agreement with (IT) organizations that already have relationships with wholesale organizations offering a large product range. These can be wholesalers in a wide variety of sectors, like (but not limited to) technical products, construction, machine and spare parts.
The solution is Software as a Service (SaaS), so updates are be provided centrally and available for all users. The solution is offered on the basis of licences.

Partner expertise sought:

- Specific area of activity of the partner: The partner sought are (IT) organizations that have an existing network with and / or are already delivering services to wholesale organizations in either a specific or wide variety of sectors.

The distribution of roles and responsibilities between the partner and the Dutch organization will depend is open for discussion. Typically the Dutch organization offers the software (SaaS licences) and the partners can provide services around this and on top of that earn a percentage of the licence fees.

Advantages & innovations:

The smart solution helps to reduce time needed for matching clients own product lists to the right article numbers (factor 10-60 depending on current method used).
Next to that it also can automatically suggest alternative products with a faster delivery time or better margin.
The Dutch organization has a proven track record with wholesalers of technical products within the Netherlands, with which they can assist the potential partner to persuade prospective clients.

Development Stage:

Already on the market - Already succesfully implemented with customers in the Netherlands

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Date created
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Commercial agency agreement


Information Processing & Systems \ Other Industrial Technologies \ Energy Topics \ Transport on Land
Wholesale of other machinery and equipment / Non-specialised wholesale trade / Computer facilities management activities
INDUSTRIAL PRODUCTS / Industrial Automation / Industrial measurement and sensing equipment / INDUSTRIAL PRODUCTS / Industrial Equipment and Machinery / Machine tools, other metal working equipment (excl. numeric control) / INDUSTRIAL PRODUCTS / Industrial Equipment and Machinery / Other industrial equipment and machinery / INDUSTRIAL PRODUCTS / Other Industrial Products (not elsewhere classified)