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BOUK20200114002

UK-based SME offering their appless web-based augmented reality services under an outsourcing agreement or subcontracting agreement

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ABSTRACT

A UK-based SME has developed a platform that enables companies to add augmented reality content to their marketing materials that can be accessed using a QR code, no app needed. This can be applied to business cards, flyers or banners making these materials more informative, immersive, and have more impact. The SME is looking to develop new markets for this technology and seeking partners in the marketing, public relations and advertising sectors under an outsourcing or subcontracting agreement.

 

FULL DESCRIPTION

Attendance at events and conferences is an important part of most companies marketing strategy as it enables them to raise their profile, make connections and engage with key stakeholders. No matter how innovative the business or how advanced its technology, the materials used at these events are still generally business cards, banners, flyers and brochures. These media have limitations in terms of the amount of information that can be disseminated.

A UK-based SME has developed a service that enables augmented reality content to be added to a range of marketing materials including business cards, banners and flyers via a QR code. This enables additional content such as diagrams, pictures, videos, 3D models capable of animations and more to be added to these materials making it easier to provide stakeholders and potential customers a wide range of information quickly and easily. The immersive element is also more engaging and so will generate a greater impact. This service does not require a separate app and can be used with all current operating systems making it device agnostic; desktop, laptop, all major smartphones. The technology and service allows users to change the immersive content, dynamically updating the marketing material, through a simple web portal.

The SME is looking to take this technology into new markets, both in terms of sectors and geography. They are therefore seeking partner companies operating in the marketing, public relations and advertising fields with clients and connections in a wide variety of sectors and countries. The SME expects these partnerships to take the form of outsourcing agreements or subcontracting agreements.


Partner expertise sought:

- Specific area of activity of the partner: The UK-based SME is looking to work with companies that operate in marketing, public relations and advertising. They will offer their services to partners to enable them to incorporate the AR content into their materials and campaigns. It is envisaged that partnerships will take the form of an outsourcing agreement or a subcontracting agreement.


Advantages & innovations:

The UK-SMEs service has the following advantages:

Enables more information to be disseminated to contacts, potential customers and stakeholders without the need for taking more collateral to events and conferences.

No need to download a special app - contacts can use their existing phone and camera.

Compatible with all current operating systems.

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KEY INFORMATION

Country of origin
UNITED KINGDOM
Date created
14/01/2020
Date updated
23/01/2020
Deadline
23/01/2021

PARTNERSHIP(S) SOUGHT

Subcontracting Outsourcing agreement

CLASSIFICATIONS

INDUSTRY SECTORS
Information Processing & Systems
TECHNOLOGY KEYWORDS
none...
COMMERCIAL KEYWORDS
Other information technology and computer service activities / Other information service activities n.e.c.
MARKET KEYWORDS
OTHER / Services / Media related services / OTHER / Services / Other services (not elsewhere classified)
A2020